Project Saaf Hawa Aur Naagrik is an endeavor to sensitise the common man about air pollution and its harmful effects on health and quality of life. By increasing awareness among the citizens, we wish to increase their participation and engagement in government and citizen driven initiatives to clean the air and thus positively impact their health and well-being.

By using a multi-pronged communication strategy, through project SHAN, we aim to reach out to schools, colleges, RWA’s as well as urban slums & villages in the Delhi-NCR area. Our team will be sensitizing the local community through multi-lingual outreach material and in-person workshops.

SHAN in Urdu signifies prestige and honour. This name will help add to the responsibility of the target audience to work towards clean air with pride and commitment. While the project attempts to create awareness about the need for clean air (Saaf Hawa), it is important to emphasize the need for active participation and the responsibility and dedication of each citizen (Naagrik) to work towards clean air.